Build & Multiply

New Speakers and Bonuses Added! Build & Multiply Keeps Getting Better!

Build & Multiply — Agency Growth Workshop, October 21–22, 10am–4pm CST, sponsored by InsuranceCMO.ai

October 21–22 · Live on Zoom · 10am–4pm CST

Stop building your agency alone.

In two days, you'll walk out with a team plan and a production plan, built alongside the operators who've already done it. Hiring, onboarding, and training on Day 1. Leads, closing, and getting more from every agent on Day 2.

Wetmore built an agency past $1 billion in premium. Gruening runs 200+ Medicare webinars a year. Colie's organization has produced $52M+ in lifetime issued production. Same two days. One room.

Replays included. Not 100% satisfied? Ask for a refund within 3 days.

That's exactly why I built Build & Multiply.

I hand-picked every speaker on this lineup because they're the best I know at solving the specific piece of the puzzle you're stuck on, so you don't have to figure it out the hard way.

If you're struggling to build a team that sticks

John Wetmore is going to show you how he's hired and onboarded agents at scale, so you stop losing good candidates to a broken process, or worse, hiring the wrong people over and over.

If you need to grow your team fast

Justin Vom Eigen is going to show you how to license and train brand new agents from scratch. In today's economy, this is a gold mine most agency owners haven't tapped into yet, an entire pipeline of new talent you can bring in and develop yourself, instead of competing for the same experienced agents everyone else is chasing.

If you want a real, repeatable way to fill your pipeline

Chase Gruening is going to show you exactly how he fills the room with high-intent buyers through webinars, and how that translates directly into faster, more predictable production, not just more leads, but more of the right leads.

If you know you're leaving leads on the table

Cody Askins is going to break down how to close more of the leads you already have and get more out of the team you've already built, instead of chasing more leads to make up for the ones you're losing.

If your team is capable but coasting

Coach Michael Burt is going to talk about something most agencies never address directly: activating the hunter instinct in agents who have the talent but not the drive.

And I'll be there both days, showing you how to put systems behind all of it, so none of this depends on you doing everything yourself forever.

Picture this

Here's what I want you to picture: two days from now, you're not walking away with another notebook full of ideas you'll never use.

You're walking away with an actual plan, one you built alongside people who've already done what you're trying to do, in a room full of agency owners who are working through the exact same thing you are.

That's the part people don't expect. It's not just the content. It's being in the right room, with the right community, at the moment you needed direction the most.

That's what Build & Multiply is. Two days. Seven speakers I trust completely. One goal: helping you build the team and the production you've been trying to build on your own.

I'd love to have you in the room.

— Alex

Why this room

The agencies that win this year won't have better luck. They'll have a better plan.

You can keep figuring it out alone, at night, one expensive mistake at a time. Or you can spend two days with the people who've already solved the exact problems you're stuck on, and leave with answers you can use Monday morning.

There is no filler here. Every speaker owns one piece of the puzzle: finding good agents, getting them licensed and trained, filling your pipeline, closing the leads you already have, and lighting a fire under the team you've got. By Day 2, those pieces fit together into one plan for your agency.

The seats are virtual, but the room is limited to the owners who show up ready to build. Your competitors will be in it.

Build. Then Multiply. Here's The Itinerary

Day 1 is about building your team. Day 2 is about multiplying what it produces.

Meet Your Speakers

Seven operators who have built, trained, and scaled real agencies — and will show you exactly how.

John Wetmore headshotDay 1 — Build

John Wetmore

Managing Partner with Integrity Marketing Group and Executive Board Member with Family First Life Agent Force. Built his own agency to more than $1 billion in total premium issued and has recruited, trained, and developed thousands of agents across the country.

Brick by Brick: Hiring & Onboarding Agents Who Stick

  • How to identify who's actually worth hiring before you invest time in them
  • The onboarding sequence that gets new agents productive faster
  • Common recruiting mistakes that quietly cost agencies their best candidates
Justin Vom Eigen headshotDay 1 — Build

Justin Vom Eigen

Founder of Just Insurance, a pre-licensing and continuing education company for insurance agents with a large following built on straightforward, practical training content.

The Certification Effect: Training Agents to Perform From Day One

  • How to structure training so new agents don't rely on trial and error
  • What certification actually needs to cover to shorten the ramp-up period
  • Building a repeatable training path instead of reinventing it for every new hire
Ashley Colie headshotDay 1 — Build

Ashley Colie

Senior Partner at North American Senior Benefits and the first female partner in NASB's Final Expense division. A seven-figure entrepreneur and agency builder who has helped build an organization responsible for over $52 million in lifetime issued production, earning seven figures annually since 2020.

7-Figure Income Is the Result. Duplication Is the Strategy

  • Recruit Before You Need To — Creating a predictable recruiting system instead of recruiting out of desperation
  • The Speed-to-Production Formula — How to turn brand-new agents into productive agents faster
  • Build the Builders — How to develop future leaders through the Anchor/Shift Model, creating ownership, respect, and faster organizational growth
Alex Branning headshotDay 1 — Build

Alex Branning

Alex will share the lead generation methods working now to generate leads for your agency en masse. You'll learn the five most effective tactics, and how to distribute them for maximum profitability

Systemizing the Build: How the Right Tools Make It Repeatable

  • Why hiring and training break down without systems behind them
  • How automation turns a one-time process into something your team can run without you
  • A look at what this looks like in practice inside Agent CRM

Generating Leads at a High Volume: AI-Powered Lead Generation

  • What lead gen strategies give new agents good reps without bankrupting them
  • How to set up your agents for success with the latest AI strategies
  • The buy-now leads that most agents don't know how to pull
Chase Gruening headshotDay 2 — Multiply

Chase Gruening

Founder and CEO of Gruening Health & Wealth and creator of COACHG, a coaching and training company for insurance agencies. Built his own agency into a multiple seven-figure business and hosts over 200 Medicare webinars a year.

Fill the Room: Winning New Business Through Webinars

  • How to structure a webinar that educates and converts, not just informs
  • What makes people stay to the end — and book a call afterward
  • Turning a single webinar into a repeatable production engine
Cody Askins headshotDay 2 — Multiply

Cody Askins

Founder of 8% Nation, one of the largest insurance conferences in the country, and a leading voice in insurance sales training reaching hundreds of thousands of agents.

Seal the Deal: Closing More Leads & Maximizing Your Team

  • Where most agencies lose deals they should be closing
  • A framework for closing more of the leads you already have
  • How to get more production out of the team you already have, without adding headcount
Coach Michael Burt headshotDay 2 — Multiply

Coach Michael Burt

Wall Street Journal bestselling author of Flip the Switch and founder of The Greatness Factory. Known as 'America's Coach,' he's spent over two decades helping top performers activate what he calls the 'Prey Drive.'

Unleash the Prey Drive

  • What Prey Drive is and why some agents have it while others don't
  • How to activate that drive in agents who are capable but coasting
  • Turning a team of good agents into a team of hungry ones

Included with your ticket

Your first win starts now.

As soon as you buy your ticket, get practical digital resources you can put to work and share with your team right away.

Cover of More Revenue. More Leads. More People. by Chase Gruening

PDF · Instant access after purchase

More Revenue. More Leads. More People.

Chase Gruening

The playbook for building a predictable, scalable Medicare agency: optimize your existing business, create more consistent leads, and build a team that can grow with you.

The Insurance Agent’s Growth Manual by Alex Branning

PDF + audiobook · Instant access after purchase

The Insurance Agent’s Growth Manual

Alex Branning

A practical framework for attracting clients through multiple channels, keeping them longer, and turning relationships into referrals, with systems you can put to work in your business.

First page of Seal the Deal: The Insurance Agent’s Lead-to-Sale Checklist by Cody Askins

PDF checklist · Instant access after purchase

Seal the Deal: The Insurance Agent’s Lead-to-Sale Checklist

Cody Askins

A ready-to-use guide for your agents’ conversations before, during, and after the sale — with closing questions, follow-up steps, a weekly production scorecard, and a 15-minute team huddle.

First page of The Flywheel of Momentum worksheet by Coach Michael Burt

PDF worksheet · Instant access after purchase

The Flywheel of Momentum

Coach Michael Burt · The Greatness Factory

An eight-step activation worksheet to help your team turn their skills into action: clarify strengths, choose the right problem, build an offer, track wins, and commit to the next step.

Anchor/Shift Model Guide

PDF · Instant access after purchase

The Anchor/Shift Model Implementation Guide

Ashley Colie · North American Senior Benefits

A practical framework for developing future leaders through the Anchor/Shift Model — helping agency owners create ownership, build faster, and duplicate themselves across their organization.

One Ticket. Your Whole Agency.

$47

per agency ticket (up to 2 people)

  • Full access to both days, live
  • Refer one agency owner who registers, and your ticket is on us
  • Replay access to every session — included for all attendees
  • Not 100% satisfied? Refund available within 3 days of the event

Frequently Asked Questions